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We predicted that this would most often occur in highly competitive dating environments, where a trustworthy source like a gay friend would be valued by women jockeying with one another for a boyfriend. In a highly competitive dating environment, women may seek trustworthy allies. To test this, we created a fake news article that detailed extremely skewed sex ratios, indicating that women in college were competing over a very small pool of men.
We had women read this news article and then indicate how much they would trust a straight woman or a gay man in various dating-related scenarios. When women read the news article about the increased competition, their trust in gay men was amplified. Not only were women more apt to trust gay men under this condition, but we also found that they became more willing to make gay male friends.
However, the strong trust that women initially form with gay men can serve as a primer; eventually, this trust could extend to other areas, with the friendship blossoming over time. Other findings — combined with our own — show that there seems to be an extremely strong psychological underpinning for why women are so drawn to gay men.
New foundations for friendship
For instance, a recent study in the Journal of Business and Psychology revealed that straight women tend to hire gay men over other heterosexual individuals because they perceive gay men to be more competent and warmer. Furthermore, marketing researchers have suggested that straight women prefer to work with gay male sales associates over others in consumer retail settings. These two findings alone could have many positive implications for gay men in the workplace.
Although much of this research focuses on why women are drawn to friendships with gay men, another obvious avenue of exploration is whether or not gay men are similarly keen to form friendships with straight women. For example, in a study I conducted in , I found that gay men also look to women for trustworthy dating advice or tips for finding a prospective boyfriend.
Other researchers have suggested that gay men value the positive attitudes towards homosexuality that women tend to have relative to straight men. Eric Russell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond the academic appointment above.
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Comment: The science behind why so many women want to befriend gay men
Skip to content Primary Navigation Show menu Hide menu. SBS Home. News Programs. Topics in News. Follow SBS News. Maybe this also explains why the reverse relationship lesbian women and straight men is not really a thing? Ulterior Mating Motives and Female Competition. In the present studies, we tested a hypothesis that not only explains why women exhibit increased trust in gay men but also yields novel predictions about when i.
Study 2 showed that women perceived a gay man to be more sincere in scenarios relevant to sexual and competitive mating deception. Study 4 showed that women who perceived higher levels of mating competition were more open to befriending gay men. Together, these converging findings support our central hypothesis, which not only provides a distal explanation for the trust that straight women place in gay men, but also provides novel insights into previously unidentified contexts that facilitate the formation and strengthening of this unique bond. Related content: Do lesbians have better gaydar than straight women?
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